Social Psychology, 3rd Edition

Social Psychology is one of the most captivating, dynamic and popular areas of psychology. Associated with personality, as it operates in a world full of personalities, basically it is a scientific study of human behavior in society. It studies human behavior in groups and that how human behavior is influenced by others. It attempts to understand the socio-psychological causes and motives of human behavior in groups. Social Psychology has a very wide significance in the modern world.